It’s a local search fact of life that you can’t rank for your most important search phrases unless you’ve selected the right GBP category, and the primary category matters most. Shotland and Leibson looked at over 100 factors across 30,000 businesses, resulting in over 1. Clearly, GMB has become the most important ranking factor for local SEO in 2018. That’s up from 19% in 2017. Although the ranking factors are always a shifting target, the main ones are pretty steady. Almost two years ago, in December 2010, Danny Sullivan wrote an insightful piece on social signals and their influence on search engine rankings. Note that local SEO involves two parts- the Local Pack/Local Finder (or Map Pack) and Local Organic listings: 1. Name, Address, and Phone Number ConsistencyWebmasters and internet marketers have constantly been on a quest to find out the factors that actually contribute to the ranking over the search engines To quench the thirst of these internet marketers, Moz has come up with a detailed report which contains the details of the page attributes that you need to look up for to achieve a better ranking. Google reads URL strings to better comprehend what a web page talks about and takes it into consideration when ranking. Yesterday i've followed your webinar with regards to Ranking Factors 2011. Moz Local Raise your local SEO visibility with complete local SEO management. C. Moreover, the organic authority a local business earns can strongly influence its local SERP rankings. At the risk of oversimplifying what it takes to rank in local search results in 2017, links and reviews are hot. Announced at SES Boston, this was the first named Google update. Local SEO and Local Search Ranking Factors for 2017 based upon the annual Moz survey. Google MapMaker was closed down in 2017. Regarding each of the ranking factors you have mentioned: Age of Domain - The age of the domain is not a ranking factor per se. High scores are not likely to happen at all and correlation scores of 0. Gain a competitive edge in the ever-changing world of search. The results will help you know where to focus your SEO efforts. HTTPS as a rankings boost. After Page Authority, a URL's number of Google +1s is more highly correlated with search rankings than any other factor. Surrounding text content. STAT SERP tracking and analytics for enterprise SEO experts. Last but not least on our list of local search ranking factors is the Domain Authority (DA). . One of the best paths to building a sterling local business reputation is to run. This research is conducted every two years and in the process the smartest local SEOs. Updated for 2018, the Moz Local Search Ranking Study is the most comprehensive, valued study into local search. 19 to -0. Proximity of address to the point of search. Backed by the largest community of SEOs on the planet, Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy. First, it affects the user experience. Every two years, hundreds of well-regarded SEOs are asked to determine the importance of specific ranking factors. How have local SEO priorities changed, what's the best way to rank in a local pack, and what's the. And hit the ‘Add to Chrome' button. Rather than wait for Google to reindex the content, I wanted to see the results immediately (and it is indeed immediate). SMX Munich Keynote: Moz Ranking Factors. 328 and 0. Learning to be the best in town at the top seven elements experts feel impact your rankings in Google’s local packs is a smart strategic foundation. After that, click on the three dots at the top right corner of your browser. SEO is a set of practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results. Their answers provide insight into the inner workings of the search marketing both now and in the future. Northcutt: Google Ranking Factors. In the 2017 survey, this factor ranked #26 in the local pack/finder factors. In this new guide you’ll learn how to: Optimize your content for search engines. SEARCH ENGINE RANKING FACTORS ANALYSIS Moz Digital Marketing Company Survey Study by Lucio Lanzarini de Carvalho. Developed by Moz, DA is a search engine ranking score that determines whether a website matches search engine results to a given query, including local search results. I'm pleased to announce the full results of this year's Local Search Ranking Factors survey were published earlier this morning. After taking a year off in 2016, Moz is back with its 2017 survey of local search ranking factors. The Moz Story Moz was the first & remains the most trusted SEO company. com) ranked by the number of linking root domains. Create SEO-friendly URLs. If your page has a MozRank of 2 and every other competing page has a MozRank of 1, then your page will likely rank higher than all of them. There's a new ranking factor in town: Core Web Vitals. See more of Optimizer Group on FacebookTop 10 Ranking Factors in 2007: Keyword Use in Title Tag (4. Here's how to do it: Go to Google Chrome Web Store. Sarah holds a J. Hey there, Moz fans, I'm Darren Shaw from Whitespark, and I'm here today to talk to you about why you need to find all of your NAP variations before building local citations. Moz’s Keyword Explorer neatly ties together keyword research metrics and makes complex analysis easy so we can spend less time in spreadsheets and more time generating qualified website traffic. Locate MozBar and click on the pin icon to pin the MozBar in your browser. Google has hundreds of ranking factors, though—so dwell time may make sense somewhere in the mix. Sessions: 2017 Local Search Ranking Factors Survey Results, The New Local Search Ecosystems & Citation Sources That Matter in 2017. Reviews. The Moz Story Moz was the first & remains the most trusted SEO company. This fact led companies to start using online advertising by creating corporate websites. Let’s pick just one, to give a sense of the industry intelligence you’ll access in this report. Via Moz’s 2013 Search Ranking Factors To me, this says individual pages still matter, but there’s a lot of weight on the hosting domain. Local Search Ranking Factors 2017. . SEO stands for search engine optimization. Local Pack/Finder Ranking Factors. Years ago, Moz started to do this work with. So has every Local Search Ranking Factors survey since 2017. However, engagement was the highest-ranking social factor, according to Moz respondents, who only gave it a score of 3. Gain a competitive edge in the ever-changing world of search. Moz's 2015 Search Engine Ranking Factors presents survey data from over 150 marketing professionals specializing in Search Engine Optimization. SMX Munich Keynote: Moz Ranking Factors - Download as a PDF or view online for free. Time to. D. You can view the full results here if you haMarch 2016: Google Senior Search Quality Strategist Andrey Lipattsev confirms that content and links are the first and second greatest ranking factors. And, I will go one further than this. The first part of our guide to Google ranking factors looks at the simple, technical elements that Google uses to rank your page: title tags, H1 tags and meta descriptions. 2017). The way your page is optimized has a huge impact on its ability to rank. For as long as online local business reviews have existed, the majority of industry discussion has been about how the ratings, number and text of reviews may impact local search engine rankings. From a distance, local search works like Google search — when a user searches for something, Google provides relevant and useful results to the specific search query. Of that 500ms, a roundtrip network latency of no more than 100ms is recommended. It’s an important topic, but preoccupation with it can: At Whitespark’s Local Search Summit in September 2020, Darren Shaw announced the initial findings of his latest Local Search Ranking Factors survey. The table below contains a list of the top 500 registered domains (∗. Summary: In an effort to understand more about the algorithms used by Google and other search engines to rank websites, Moz collects views of SEO professionals and compiles the most likely. Overall, links were up 9% as a general factor compared to last year, and a number of experts noted an increased focus on quality links since the rollout of the Local Stack / Snack Pack. Try Moz Pro free Moz Pro: the proven, all-in-one SEO toolset. There are two main search ranking factors, in the end two reasons why any web page ranks or doesn't rank for any phrase. “The core essentials in 2021 will remain about the same — every SEO needs to understand the fundamentals of crawling vs. Metric #1: SERP CTR68. While it’s likely that Google launched algorithm updates to respond to these changes, COVID-19 itself reshaped global behavior and search rankings along with it. Individually owner-verified local Plus page. DA is a logarithmic scale of 1 to 100 where the lower number indicates low authority. Social factors may have seen the biggest drop with a -22. 9) Global Link Popularity of Site (4. Local is the most recent addition, first appearing in 2017, and some studies suggest that local pack spots (the collection of 3, sometimes 4 nearby local business listings next to the map on Google) earn about 50% of the traffic on the page. The Moz Story Moz was the first & remains the most trusted SEO company. What makes this so interesting is that the Moz. I'm going to start with some on-page topics. It's an important topic to cover because citation consistency is one. A higher score means a stronger website that’s more likely to rank higher in the search engines. Nobody knows them all, but we do know the most important ones. A title tag is an HTML element that specifies the title of a web page. Moz Local. The proximity of your business address plays a huge factor in the search results which are delivered to. The summer of 2017 is an entirely different story, with unexplained algorithm flux that lasted for months. If search engines and users can't access your site, it might as well not exist. 9. 201. Your business may be situated on Jasper Avenue near the center of. Upload. Diversity of inbound links as a ranking factor in pack results moved up 22 spots from last year, and even in competitive markets, it rose 10 spots to #14. Go to “More Tools” and then “Extensions. At least I don't think it is. This is the most narrow kind of understanding of ranking factors. Research reveals that there are over 200 Google ranking factors. So let's make this simple. This panel featured data from large-scale studies performed by SEMrush. Local Search Ranking Factors in 2017 Thanks to the Moz annual survey on local search ranking factors and Darren Shaw who is now in charge of data and. On-page signals weren’t far behind with 24%. Moz uses search correlations in order to make estimates as to what is being used for Google’s ranking algorithm, based upon features on higher ranking sites versus ones that are lower ranking. His specialties are advanced SEO, business practices, local SEO, technical SEO and tools. Every Moz Pro plan includes MozBar Premium, SEO insights, link. One wonderful resource is the Moz search rank analysis study (it comes out every couple of years. I've speculated previously that, as the adoption rate increased, Google would have more. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of. Their answers provide insight into the inner workings of the search marketing both now and in the future. If your site loads in 1. 47 correlated with higher rankings, if that sounds misleading to you, it sounds misleading to me too. For example a website about British hedgehogs has a page about a hedgehog awareness drive and links to a helpful and relevant resource that aids in. Last month at SMX Advanced, Dan Leibson and I unveiled the. We gather this data to gain insight into the factors that may help—or hurt—a website's visibility in search engines. A title tag is an HTML element that specifies the title of a web page. You are going to need real SEO tools to manage the local search marketing for your clients in the most competitive geo-industries. The Moz Story Moz was the first & remains the most trusted SEO company. This year, David is focusing on his new. 2017 · 1 min read. Matt Peters, new data partners, and over 150 search. The numbers shown are mean Spearman's correlation with higher rankings, meaning that a higher number indicates that websites/pages with the given feature tended to rank higher on average than those without. Rand Fishkin, founder of Moz, which offers SEO and other software tools as a service, says page-level link features are the No. Up-ranking helps hit the #1 SERP (search engine result page) and attract a lot of visitors for free. With the rapid increase in the number of websites, search. Given a search query and a document, compute a relevance score that measures the similarity between the query and document. Please, check out the illustrated guide to the Top 20 Local Search Ranking Factors, which I wrote in 2017. We can summarize these principles into 3. It is now coming in at #14. 5 million data. Read Full Story. As you can see, the foundation of good SEO begins with ensuring crawl accessibility, and moves up from there. 9. The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. A direct ranking factor would be something that Google measures and directly influences the performance of the search result. 7% of pages will rank in the top 10 search results within a year of publication. Their answers. In this article I'm going to address the current state of local. He previously was CEO of. 7 seconds it is faster than approximately 75% of the web. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. These comments assist its employees know as Quality Raters in the work of determining whether the search engine. The node IDs are also available in Amazon's Browse Tree Guides (Seller Central login required). As I mentioned above, this list of ranking factors is based on a mix of TikTok-confirmed features as well as unofficial sources and general social media practices. The new article looks like this, with updated content depth, modern branding, and inline visuals. At this point, you might expect to find a 28-point web speed checklist, but that's simply not the case. Local SEO. 8. ”. Including image alt text improves user experience and accessibility, but it may also help earn you both explicit and implicit SEO benefits. First we're going to divide the overall relevance (200) of a page (100) to a particular keyword into two subsets: on-page relevance (210), and off-page relevance (220). 200. As Google acts to confine ever-more stages of the local consumer journey within their own interface, local enterprises need to assume as much control as possible over the aspects of the Google Knowledge Panel that they can directly or indirectly influence. We've released some of the 2013 data. Moz Local: A location data and. I recommend you dive into the Search Ranking Factors report from. Here, we present Moz's analysis of 17,600 keyword search results from Google. URLs are a minor ranking factor search engines use when determining a particular page or resource's relevance to a search query. Rand Fishkin Founder, CEO, Author at SparkToro. After taking a year off in 2016, Moz is back with its 2017 survey of local search ranking factors. We may also do an authorization charge when a new credit card is entered on your account to ensure the new card is valid. By the end of 2017, "local SEO" will represent a wide variety of organic and paid opportunities, each with their own unique costs and benefits. We know links, content, and RankBrain are the top 3 search ranking factors in Google's algorithm. Thanks to Darren Shaw who has been running the Local Search Ranking Factors survey since 2017, we all benefit from this respected annual report in which local SEO professionals get to pool. HTTPS is especially important over unencrypted Wi-Fi networks. These features are creating shifts in the importance of factors that are driving local search today. In a Q&A with Ammon Johns and others, Google Search Quality Senior Strategist Andrey Lipattsev. Local Search Ranking Factors, a survey of many leading local SEOs, founded in 2008 by David Mihm and acquired by Moz in 2013, has resumed publication after David's departure from Moz in 2016 to start a new company. Search is a complex environment to evaluate. This data is sourced from the Mozscape web index of 23 Billion domains and 195 Billion pages. The following are three of the most effective ways. Here’s a list of my top 10 insights from 2017: 1. Read on. 1. And highly deserved! We want it. Voice search will influence features in Google and Amazon results. Analysis: Moz releases 2017 Local Search Ranking Factors survey. Gain a competitive edge in the ever-changing world of search. Google ranks webpages using more than 200 ranking factors. example. New Releases Get the scoop on the latest and greatest from Moz. Improved Engagement ("Long Clicks"): almost always a positive sign from your users, and often an indicator of quality as well as being correlated with future visits. User Satisfaction ("Last Click"): the holy grail of SEO, and, ultimately, the experience Google strives to deliver in its search results. 2011 is here, and that means it's time for our biennial search engine ranking factors survey to be renewed. Write compelling and click-worthy titles. You can look in Google Search Console and see click-through rates. The study consists of two parts: a survey of professional SEOs and a large correlation study . Foursquare 6. C) Be worthy of links and shares from across the web. According to Google: “This. This is an important finding, as it lines up with what many of us in. On-Page Ranking Factors; Off-Page Ranking Factors; Competitive Analysis (1) Accessibility. The biggest. A complete list of Google’s 200 ranking factors, sourced from SEO experiments, Google patents, and more. It provides a thorough explanation of the most important ranking factors listed in that. . Methodology. In fact, a recent study by Search Metrics showed no detectable advantage to sites using HTTPS. Nevertheless, there exists a huge difference between those studies and a simple infographic/post listing the supposed 200 ranking factors: they are correlation studies executed following a. Personalization refers to how well your business, content, and site are maximized for a targeted audience. There aren't exactly any bombshells in it, but it's interesting…Moz ranking factors 2015 1040 ← Back to Question Center. It enhances the perception of your site's expertise, trustworthiness, and relevance, helping you. If you’re unconvinced that good SEO is really just digital marketing. ”. The first step in building the dataset is selecting a list of keyword queries. Content and links — to successfully leverage search as a marketing channel you need useful content and relevant links. The top-ranking page gets the most search traffic only 49% of the time. Uncover valuable insights on your organic search competitors. According to Gabe's data, ranking position played some sort of role in whether you get Featured Snippets. This is the most narrow kind of understanding of ranking factors. I know this is the Local Search Ranking Factors, and we’re. If you monitor crawlbot traffic to your site, you may see an increase in traffic from Smartphone Googlebot, and the. Many SEO industry professionals use this score as a metric for evaluating search engine promotion strategies. 2 or higher already start to suggest (but not prove) the existence of a relationship. Overlap and similarities. Our latest site speed study refresh looked at 10 websites spanning a number of industries and 26,000 different landing pages, ranging in performance from extremely slow pages (upwards of 9 seconds) to extremely fast (under one second). Moz & Buzzfeed joined forces for a report looking at 1 million pieces of content. So this is something where we've actually seen the caption be more important than the alt attribute when it comes to Image Search. Case Studies. Using Moz’s ranking data on over 200,000 domains, combined with multiple SimilarWeb data points—including traffic, page views, bounce rate, time on site, and rank—the Search Ranking Factors study was able to measure how. However, age is correlated to a build up of links over time, and quality links are a ranking factor. We asked five local SEO experts to zero in on the trends and tactics businesses across five industries should focus on to get ahead — and stay ahead — during this time. The Top 5 Local Search Ranking Factors for 2017. Local Search Ranking Factors 2017 Based On Survey Results. " Backlinks are important to people moving around the internet and to Search Engine Optimization (SEO). The survey is based on the aggregated opinions of dozens of local search experts, who have been. Customer data is the new competitive edge. It is just a comparative metric. Goal of off-page SEO: To accumulate positive signals and interactions for your brand, with the hope of those factors being a net positive. A physical location in your city search directories. Read the article. Via Moz’s 2013 Search Ranking Factors To me, this says individual pages still matter, but there’s a lot of weight on the hosting domain. Confirmed. com performing so well, but classic con…Page authority is based on data from Moz‘s web index and takes into account many different factors such as DA. Most Important Social Media-Based Factors(as voted on by 132 SEOs)Curious: For Twitter, voters felt authority matters more, while for Facebook, it’s raw quanti…Moz Local Raise your local SEO visibility with complete local SEO management. For example a website about British hedgehogs has a page about a hedgehog awareness drive and links to a helpful and relevant resource that aids in. Case Studies Explore how Moz drives ROI with a proven track record of success. The following data represents the opinions of our respondents of the various. 15. SHARES. In that poll of experts, we saw Google My Business signals being cited as the most influential local ranking component. You’ll find that when you write an article it will (hopefully) rank for the keyword you target. Since its humble beginnings in 2004, this is where SEO happens. Video engagement. We've been using Moz Pro since 2012 and it is the ONLY piece of software that makes the cut time and time again. And a Google Patent titled “Search result ranking based on trust”, seems to back. Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking. Google via Stanford. The following are the top on-page ranking factors that can affect your website's search visibility: title tags, meta descriptions, on-page content, internal links, URL structure, header markup, alt. Everybody talks about how "content is king. It's Safer for Your Visitors. The title tag of a web page is meant to. You can also look at things that rank for their own title. Full keyword analysis with Ranking. indexing and the technical basics that have to be met before a site can rank,” says Moz Search Scientist, Dr. If you have a page related to mobile. Last week LSA hosted a webinar with Darren. 65% of review writers have left negative reviews after experiencing bad or rude customer service, and an additional 28% say their negative reviews result from businesses failing. Web crawler Land makes a top to bottom report thus does MOZ. Tools: Check your PA with Link Explorer. This is a surprising departure. We present the average score across all responses. 3% of URLs by that metric, we can compare what ranking difference is associated with being in the top 36. Webmasters and internet marketers have constantly been on a quest to find out the factors that actually contribute to the ranking over the search engines To quench the thirst of these internet marketers, Moz has come up with a detailed report which contains the details of the page attributes that you need to look up for to achieve a better ranking. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In Moz’s 2017 Local Search Ranking Factors Survey, industry experts come together to help businesses and marketers make sense of these factors, narrow. So remember that when you interpret both this year and the older rankings developed by MOZ. 12% of the “Local Pack/Finder” ranking factors chart. The image caption. In 2017, when I wrote the original version of this post, contributors to the Local Search Ranking Factors survey placed Google star ratings down at #24 in terms of local rankings influence. A brief history of social signals as a ranking factor. Here are the top five resources for Google ranking factors. Your All-In-One Suite of SEO Tools. 7. So, generally, more reviews will lead to more rankings and traffic. If your site loads in 0. “All the fancy footwork in the world won’t get you anywhere. Firstly, neither of these variables has a particularly strong correlation with rankings — a perfect correlation would be 1, and I’m finding a correlation between Domain Authority and rankings of 0. C. The survey is based on the aggregated opinions of dozens of local search. Gain a competitive edge in the ever-changing world of search. Dec 26, 2017. These ranking factors serve as useful guidelines for SEO’s and content marketers to optimize their. Moz Local Raise your local SEO visibility with complete local SEO management. With this background and context in mind, let’s dig into TikTok’s ranking factors. The correlations in Moz’s latest Search Ranking Factors survey leads to the same conclusion. The summer of 2017 is an entirely different story, with unexplained algorithm flux that lasted for months. In 2016, we had a 67% market share for Google, which indicatesWhat Makes Good Backlinks (& How to Build Them!) Backlinks are the lifeblood of SEO today, just as they were 10 years ago. The 2023 survey had 149 potential factors that local search experts think Google might use to rank businesses in the local pack/finder/maps and local organic results. However, recently, a Search Quality Senior Strategist at Google reveals that there are top 3 ranking signals in Google’s search algorithm. We’ll also look at niche verticals in SEO and toxic SEO tactics to. The AWI Guarantee; What are your Benefits? What To Look For In A Web Company; Why Adventure Web? Mission; Meet The Team; Service Areas;[Estimated read time: 8 minutes] Summary: We analyzed 5 mobile phone buyer searches on Google across 5,000 cities (25,000 total markets) to find the winners and losers in both organic and local pack results. Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). (The full quote is: “Yes; I can tell you what they [the number 1 and 2 ranking factors] are. Correlation 2: Time and total ranking keywords on URL. Search. 2015 Ranking Factors Expert Survey. Local Search Ranking Factors in 2017 Thanks to the Moz annual survey on local search ranking factors and Darren Shaw who is now in charge of data and. Web search tool Land's Periodic Table of SEO Success Factors gives off an. Now that we’ve got that covered, let’s look at this year’s 7 most influential local pack ranking factors. 3 percent) I often tell clients who are new to SEO that we can simplify SEO down to two key areas: relevance and authority. 1. Pre-RankBrain, it might have been appropriate to assess website page optimization by evaluating all traditional signals (link diversity, content. 7007. Since its inception in 2008, David Mihm has been running the Local Search Ranking Factors survey. Compare SEO Products See which Moz SEO solution best meets your business needs. . We took a look at this survey and distilled it down to its core: the top foundational factors and the top competitive factors. The number of Google+ circles an author is in. Source(s): John Mueller (April 12, 2017), Matt Cutts (Oct 26, 2016), John Mueller (Jan. Content Harmony. Google Maps: Google's proprietary mapping service. By. Check out why searcher task accomplishment is such a big deal in today. Diversity of inbound links as a ranking factor in pack results moved up 22 spots from last year, and even in competitive markets, it rose 10 spots to #14. It provides a thorough explanation of the most important ranking factors listed in that survey. Of that revenue, $19. These. In the reports on finance and medicine, we showed that the ranking logic for different types of sites (service providers, aggregators, information sites) isIndexation by typing a URL directly into the search bar or the browser bar and seeing whether the page is indexed. The overall SEO process helps search engines produce the highest ranking factor to a specific website to reach it on the top of SERPs regarding the search query, and the searched keyword must be. You are going to need real SEO tools to manage the local search marketing for your clients in the most competitive geo-industries. With this background and context in mind, let’s dig into TikTok’s ranking factors. This year's survey, published by Moz under the editorship of Darren Shaw, is an impressive and well-organized guide,. How Does Moz Calculate Domain Authority? Domain authority is scored on a scale of 1 to 100 (1 being the worst, 100 being the best) using an algorithm designed by Moz. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Crawlable, accessible URLs. 2023’s Top 7 Local Search Ranking Factors, Illustrated and Explained. There’s even more that good local brands can do. Localization of their organic SERPs is the greatest form of personalization Google engages in. 5 billion, a 21% year-over-year increase. Despite of understand the fact that Google is by far the market leader, it is also interesting to note that Google's large market share is still increasing. Keep in mind, however, that when it comes to SEO, the name of the game isn’t to make your site lightning-fast—just fast. Each year the survey asks various industry experts to share what they. Since TIS primarily serves local businesses (and is a local business ourself!), we found it important to listen in on this webinar so we can be the best ally in your SEO efforts. MOZ beziffert den Anteil der Local Search Ranking Factors 2017 zwischen 7% und 13%. Sixty-three percent of Google’s US organic search traffic originates on mobile, and as of September 2020 the search engine has shifted to mobile-first indexing for all websites. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. and previously worked as an attorney before getting into the startup space. Core study results. The problem here is that's not necessarily a ranking factor. H1 Tag - Data suggests that the headline is a ranking actor in Google, whether or not it is in an H1 Tag. ) 2. Moz, a key voice in digital marketing, recently released their annual Local Search Ranking Factors survey for 2018, detailing the top foundational and competitive ranking factors for local SEO. Finally, you’ll be set up for success with a local SEO framework that you can apply to future local SEO plans, clients, and locations! Define local SEO, and determine if a business is eligible. The 2017 survey includes an overview of major changes, a list of definitions, an introduction to the types of ranking factors considered. What the word "ranking factor" means, what we really. Here are the results that we saw for that evaluation: This shows that Moz DA and PA are both better predictors of ranking position than the total link count. Reviews (17%) 2. Best Buy dominated organic results and performed well in local searches. After analyzing dozens of queries that my colleagues and I searched for, I am going to make a bold statement: "Proximity to searcher is the new #1 ranking factor in local search results today. ) Those of you who attended MozCon a couple weeks ago got a sneak preview of these results, but I'm guessing that few of you had a chance to fully digest them in the 14.